Publicis Groupe: First Quarter 2025 Revenue

• Net revenue up 9.4% in Q1, including organic growth of +4.9% 
• All regions performing well despite challenging global context
• €500 million M&A investment in digital media, influencer marketing and data since the beginning of the year, reinforcing our "Category of One" status 
• Record new business run: a dozen material wins offsetting deteriorating macroeconomic conditions
• Reaffirming full year 2025 guidance:
  • Organic growth of +4 to +5%
  • Slight improvement in margin vs. industry-high level of 18% in 2024
  • €1.9 to €2.0 billion free cash flow generation¹ 

Arthur Sadoun, Chairman and CEO of Publicis Groupe:  

“Publicis had a very strong Q1, with reported net revenue of +9.4%, including organic growth of +4.9%. 

We kick-started 2025 with a record new business run, with a dozen material wins across diverse sectors, geographies and expertise. This performance, placing us at the top of the rankings², once again, will allow us to offset the potential effects of the deteriorating macroeconomic context. It makes us extremely confident in delivering our 4-5% organic growth guidance for the year, translating to 6-7% at constant currency, including acquisitions. 

The first months of 2025 were also busy in terms of M&A. We have invested half a billion euros in data, creators, and digital media, reinforcing our position as a Category of One to deliver innovation and differentiation for our clients, and opening new addressable markets for us.   

Looking ahead, we have never been in a stronger position to help our clients, in the good times, and even more importantly, in the challenging ones. Thanks to the best identity graph in the industry, they can accelerate their growth by building direct relationships with their customers and their prospects. With our unique connected media ecosystem, they can optimize their investments and link them to business outcomes. Our production backbone enables them to minimize waste, and maximize creative asset reuse. And with our 25,000 engineers, they can future-proof their business in the age of AI. 

These unique competitive advantages, and our diversified revenue mix that continues to withstand business cycles, mean that today we are confident in outperforming not only in 2025 - for the 6th year in a row - but also beyond, in what will be a shrinking competitive landscape. 

I’d like to take this opportunity to thank our teams for their unwavering efforts, and our clients for their continued and increasing trust.”

¹Before change in working capital requirement.

²JP Morgan research (2025).